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Ashley Ramirez, Chief of Staff at Halogen Ventures on Avenues of Scale for Consumer Brands: Communities, Influencers, Customer Service; Power of Manifestation.
Now things have gone West for the Women who Build podcast, and what better way than to start with one of the best female-focused funds, Halogen Ventures?For the 5th episode of The Women who Build Podcast, I spoke to Ashley Ramirez, an investor and Chief of Staff at Halogen, which invests in early-stage consumer tech startups founded by female founders. Started by Jesse Draper, a 4th generation VC and Founding Partner, the fund currently has 62 startups in its portfolio.Ashley has a knack for spotting interesting startups in the consumer tech space, and has been with the fund through the close of 62 investments to date. Prior to joining Halogen, she worked at iHeartMedia and a boutique PR firm. She is a graduate of UCLA and is dedicated to supporting young entrepreneurs and women in Finance.You will learn -- What led Ashley to the world of venture?- How has Ashley’s non-linear path to VC helped her add value to her portfolio?- Core components of Investment Thesis - how can it help with deal flow?- Avenues of scale for consumer brands - role of communities, customer service, influencer marketing.- What do VCs look for? Social Media is IMPORTANT!- How has Jesse been a mentor to Ashley; importance of 1:1 mentoring.- Power of manifestation.
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By Shreya Bakliwal
5
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Now things have gone West for the Women who Build podcast, and what better way than to start with one of the best female-focused funds, Halogen Ventures?For the 5th episode of The Women who Build Podcast, I spoke to Ashley Ramirez, an investor and Chief of Staff at Halogen, which invests in early-stage consumer tech startups founded by female founders. Started by Jesse Draper, a 4th generation VC and Founding Partner, the fund currently has 62 startups in its portfolio.Ashley has a knack for spotting interesting startups in the consumer tech space, and has been with the fund through the close of 62 investments to date. Prior to joining Halogen, she worked at iHeartMedia and a boutique PR firm. She is a graduate of UCLA and is dedicated to supporting young entrepreneurs and women in Finance.You will learn -- What led Ashley to the world of venture?- How has Ashley’s non-linear path to VC helped her add value to her portfolio?- Core components of Investment Thesis - how can it help with deal flow?- Avenues of scale for consumer brands - role of communities, customer service, influencer marketing.- What do VCs look for? Social Media is IMPORTANT!- How has Jesse been a mentor to Ashley; importance of 1:1 mentoring.- Power of manifestation.