Wellist is a consumer navigation company that started by helping to connect patients to services largely outside their care plan — connecting with an acupuncturist, a place to get a wig or someone to clean the house. The company has since opened up its offerings to employees, and in the process has been able to leverage the data it collects to help employers provide better support to their employees and reduce costs. Founder and CEO Ashley Reid talks about growing into the company's now national presence, what outside board seats have taught her about running her own business and the evolution of the company's fundraising.