For this episode, David is joined by Ashley Stanford, who is a digital marketing, freelancing, and event expert. She is the co-founder and vice president of Ice Cream Social. They discuss how to move with the times in a digital and social media environment that is in a constant state of flux. How to use some basic principles to ensure that no matter what changes you keep up and continue to run effective digital marketing campaigns.

The advice and tips that Ashley shares work for every type of business regardless of size or the market they are targeting.

To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min 

 

KEY TAKEAWAYS

• Whilst the channels and tactics that work are constantly changing the principles remain the same.
• You can use AI to generate content faster and make it more polished. Ashley explains how. But the human touch is still essential.
• Most small businesses operate in survival mode. Pause to work out who your customers are. Doing that produces amazing growth.
• Always analyse the results of your campaigns, so the next one is more effective.
• Every customer you have has the potential to be an influencer. They will all share their experience, at some point.
• Using rewards and gamifying, incentive-based social sharing, massively boosts the effectiveness of campaigns. 
• Centre marketing around the benefits of your product or service, not the features.
• You need full control of your brand, money and customer data to be able to successfully pivot. Something all businesses have to do regularly.
• Periodically review your personal goals. Your life changes and you evolve, and so does what you want.
• Event marketing that is immersive and engages all of the senses is powerful. People feel compelled to use their phones to share it.
• If you host an event, make it worth people´s while to attend. Time is precious to them.

 

BEST MOMENTS

“Things are changing pretty quickly with social media continuously advancing quicker than ever, with AI and influencers.”

“Who is your target audience, and how do they spend their time online? That will help you decide where to hang out.”

“Turn every single customer that you have into an influencer for your brand.”

 

EPISODE RESOURCES

https://icecreamsocial.io

https://www.linkedin.com/in/ashstanford

https://www.amazon.co.uk/Desire-Map-Experience-Guide-Creating/dp/B00H9I1ORY

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_

Email - [email protected]