On July 1st, a new era begins in college athletic where student athletes will have the opportunity to profit off their names image, and likeness. At the forefront of this new frontier is "Athlytic." Co-founders Jared Eummer and Ashton Keys join Monica McNutt on Buckets, Boards, & Blocks to explain how their business works and help college athletes engage with their platform and begin the process of monetizing their personal brands.

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