Ashton Snook is an award winning  customer experience and user experience designer, currently Head of Product Design & UXR at Vodafone Smart Tech, Crvsh, and advisor to start-up Jed.AI. Ash shares his knowledge, designing experiences for international brands in a wide variety of fields, from retail to Iot.  He believes that "design strategy starts and ends with people," giving equal care to the creators and end-users in order to achieve great things.