5.Number-Crunching Tools

5.Number-Crunching Tools

6.Building a Narrative

6.Building a Narrative

7.Test-Driving a Narrative

7.Test-Driving a Narrative

8.From Narratives to Numbers

8.From Narratives to Numbers

9.Numbers to Value

9.Numbers to Value

10.Improving and Modifying Your Narrative-The Feedback Loop

10.Improving and Modifying Your Narrative-The Feedback Loop

11.Narrative Alterations-The Real World Intrudes

11.Narrative Alterations-The Real World Intrudes

12.News and Narratives

12.News and Narratives

13.Go Big-The Macro Story

13.Go Big-The Macro Story

14.The Corporate Life Cycle

14.The Corporate Life Cycle

15.The Managerial Challenge

15.The Managerial Challenge

16.The Endgame

16.The Endgame

1.A Tale of Two Tribes

1.A Tale of Two Tribes

2.Tell Me a Story

2.Tell Me a Story

3.The Elements of Storytelling

3.The Elements of Storytelling

4.The Power of Numbers

4.The Power of Numbers