fourth-largest economy and is Australia's fourth-largest trading

partner, a relationship in which Australia enjoys a significant surplus.

Yet Korean was omitted as a priority language in the Australian

government's future blueprint, the Asian Century White Paper. Chung-Sok

Suh, from the Korea Research Institute at the Australian School of

Business, is at the heart of efforts to expand collaboration with our

affluent regional neighbour. He notes existing ties but sees plenty of

scope for improvement and further opportunities. Companies need to

understand that Korean business culture is different to that of Japan or

China.