The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… <a href="https://www.asiconferences.com/asi-casts/asicast-114-project-origin-where-are-we-now/">Read more</a>

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television &amp; Video Conference… <a href="https://www.asiconferences.com/asi-casts/asicast-114-project-origin-where-are-we-now/" rel="noopener noreferrer">Read more</a>

asiCast 114: Project Origin – where are we now?

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

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asiCast 114: Project Origin – where are we now?

asiCast 114: Project Origin – where are we now?