asiCast

asiCast 136: Measuring broadcaster impact and value – the next research challenge


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How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of… Read more
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asiCastBy Advertising Seminars International Limited (asi)

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