We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media… <a href="https://www.asiconferences.com/asi-casts/asicast-146-conference-preview-attention-the-cost-and-value-equation/">Read more</a>

We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media… Read more

We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&amp;A talks to Jonathan Waite, Global Director of Havas Media… <a href="https://www.asiconferences.com/asi-casts/asicast-146-conference-preview-attention-the-cost-and-value-equation/" rel="noopener noreferrer">Read more</a>

asiCast 146 Conference Preview: Attention – the cost and value equation

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

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asiCast 146 Conference Preview: Attention – the cost and value equation

asiCast 146 Conference Preview: Attention – the cost and value equation