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asiCast 197: Signals worth trusting – media planning and the struggle for data integrity
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more
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By Advertising Seminars International Limited (asi)
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A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more