In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… <a href="https://www.asiconferences.com/asi-casts/asicast-34-programmatic-practical-guide/">Read more</a>

In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… Read more

In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… <a href="https://www.asiconferences.com/asi-casts/asicast-34-programmatic-practical-guide/" rel="noopener noreferrer">Read more</a>

asiCast 34 – Programmatic: a practical guide

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

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asiCast 34 – Programmatic: a practical guide

asiCast 34 – Programmatic: a practical guide