Asif Rehmani

Digital transformation is a widely discussed concept, but many companies approach it incorrectly, leading to missed opportunities and inefficiencies. Asif Rehmani, CEO of VisualSP, a leading in-app digital adoption platform (DAP), highlights key pitfalls leaders face in this journey. Often, businesses focus on tools rather than people, expecting technology alone to drive success, while neglecting the human aspect of adoption and usability. Additionally, treating digital transformation as a one-size-fits-all process ignores the unique needs and goals of individual organizations. Another common mistake is viewing digital transformation as a one-time project rather than an ongoing, evolving process.