BEYOND Design: 20% Is Design — Here’s the Rest

Ask, Don’t Guess — Why Great Designers Ask Better Questions


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Have you ever been told to “just do what the client wants”? 🙃
Yeah... same.

In this episode of BEYOND Design, I’m sharing why asking smart, strategic questions isn’t “too much” — it’s exactly what makes you a powerful, professional designer.

We’re diving into:
• What questions actually build trust (and better results)
• The difference between a designer and a button pusher
• Why “make it pop” isn’t a brief — and how to translate it
• One question that cost me a client (but gained me clarity)
• A real story from the archives that changed how I freelance forever

If you’ve ever second-guessed yourself for speaking up or worried about coming off as “difficult,” this one’s for you.

✨ Plus: grab the Ask Better Questions Free Guide below.

Show notes, 🖤, and links mentioned are waiting for you here: https://kunshuis.com/2025/10/22/ask-dont-guess/

Thanks for listening to BEYOND Design ✨

If this episode spoke to you, here are a few ways to keep the conversation going:

Website & Resources → kunshuis.com
Shop creative tools → The Kunshuis Collective
Show notes & blogs → kunshuis.com/blog


Free support for creatives:

  • 21-Day Creative Reset Challenge
  • Download: Asking Better Questions (Client Guide)

🖤 My favourite tools for life + business:

  • The Playbook Planner
    — your creative sidekick for focus + flow
  • The Playbook Desk
    — a Notion-powered space to run your freelance business with ease

Let’s connect & stay inspired:
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Join the Beyond Design Room on Facebook

Because design is only 20%… the rest is life.
Thanks for being here, friend. You’re not alone in this journey—let’s design it together.

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BEYOND Design: 20% Is Design — Here’s the RestBy Nelett Loubser