In this episode of the Cold Calling Podcast, Collin speaks to a prospect who gave a typical "I can't talk right now" objection at first. Collin leaned in and learned his legitimate reason not to have a sales conversation at the moment. Collin also answers an audience question on permission-based openers. Collin explains that saying you just need 30 seconds upfront is effective because prospects only think of one thing at the start: how long will this cold call take? And more often than not, people have 30 seconds to decide whether the call is worth it or not.

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