When you ask for money, you get advice. When you ask for advice, you get money. When I was doing my research interviews reaching out to centers of influence I was only asking for advice. I was letting people share with me what their feedback was. Those conversations have led me to other connections where if I was reaching out to somebody and said, hey, I am going to be doing this virtual reality event startup and I want you to either invest in me or give me some money. That channels how the person your talking to thinks about their role in it.