Before you go into the fun stuff like, what is the design of my logo going to look like, really figure out what transformation you are going to take your potential clients through. They are here and, you want them to be here. Figure out what those places are and how you fill that gap. Without that, you are just going to be spinning your wheels you are going to be pivoting a lot as I did. Figure out and ask those questions. Where are my potential clients at? Where do they want to be? How can I help them get there?