This article from UX Collective by Avi Siegel provides a comprehensive guide to conducting effective user interviews for product development. Siegel highlights six common mistakes that hinder the quality of user insights: lack of preparation, zero context, vagueness, closed questions, confirmation bias, and future blindness. He presents clear examples of how to avoid these pitfalls and craft questions that lead to actionable insights. The article emphasizes the importance of understanding users’ needs, context, and future goals to build products that truly meet their requirements.

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