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Ask Your Audience What They Want - Investigate Using Surveys
In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together.
Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential.
This episode is all about maximizing the gains from applying these essential types of surveys.
Now that we’re using the right tools, we’re going to focus a little bit more on the process. We have the surveys, and today we’re talking about what makes a SurveyDetective.
One of the most common mistakes I’ve seen marketers make is to overthink their role. I’ve seen them spend countless hours trying to wrap their head around the things their audience wants. To be perfectly candid, I’ve been in that situation myself during the earlier parts of my career.
Luckily, I was able to figure out just how futile these attempts were. Not only was it ridiculously challenging for me to guess the needs of my audience, but it shouldn’t have been a part of my role in the first place.
Thanks to surveys, I learned there was a much better way.
Instead of guessing, I started asking.
Key Takeaways:
- What makes a performance marketer? (1:05)
- How does SurveyDetective provide entrepreneurs with an edge? (1:53)
- Why do people struggle to generate leads? (3:06)
- How to investigate your audience (4:42)
- What makes segmentation surveys so powerful? (6:58)
- Why you should always use a discovery survey first (8:46)
- A quick recap of the segmentation survey funnel (10:07)
- Creating a crucial perception within your audience (16:21)
- A mini case study - How does Apple sell its Macintosh laptops? (16:51)
- There is no “one way” of doing things (19:08)
- The biggest mistake people make when using surveys (22:31)
- What “finding your voice” really means (26:02)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here
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Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
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By Eric Beer
5
9898 ratings
In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together.
Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential.
This episode is all about maximizing the gains from applying these essential types of surveys.
Now that we’re using the right tools, we’re going to focus a little bit more on the process. We have the surveys, and today we’re talking about what makes a SurveyDetective.
One of the most common mistakes I’ve seen marketers make is to overthink their role. I’ve seen them spend countless hours trying to wrap their head around the things their audience wants. To be perfectly candid, I’ve been in that situation myself during the earlier parts of my career.
Luckily, I was able to figure out just how futile these attempts were. Not only was it ridiculously challenging for me to guess the needs of my audience, but it shouldn’t have been a part of my role in the first place.
Thanks to surveys, I learned there was a much better way.
Instead of guessing, I started asking.
Key Takeaways:
- What makes a performance marketer? (1:05)
- How does SurveyDetective provide entrepreneurs with an edge? (1:53)
- Why do people struggle to generate leads? (3:06)
- How to investigate your audience (4:42)
- What makes segmentation surveys so powerful? (6:58)
- Why you should always use a discovery survey first (8:46)
- A quick recap of the segmentation survey funnel (10:07)
- Creating a crucial perception within your audience (16:21)
- A mini case study - How does Apple sell its Macintosh laptops? (16:51)
- There is no “one way” of doing things (19:08)
- The biggest mistake people make when using surveys (22:31)
- What “finding your voice” really means (26:02)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here
---
Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!