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'Who Not How', by Dan Sullivan, is the book we're going through in Purpose, Passion, Profit, this month.

Despite being the best player in the league, Michael Jordan faced repeated playoff defeats until he found the right support in Scottie Pippen and coach Phil Jackson.

What's my point?

Instead of asking "how," ask "who" can help you achieve your goals.

If MJ needed a who or two, just imagine how the power of strategic collaboration can propel you to the next level of success in your entrepreneurial journey.