Ciara Feely, sales seadership thought leader, international speaker and author, shares insights from the challenges of 2023 in B2B SaaS: the need for a shift from transactional to relationship-focused sales strategies. Ciara stresses the importance of improving interpersonal skills within sales teams and delivering tailored buyer experiences. She discusses her initiatives for the new year, focusing on nurturing meaningful customer relationships, community engagement, and impactful face-to-face events to optimize sales pipeline.

• About the Pioneer > 00:47
• Biggest Challenge > 02:25
• Looking Forward > 04:38
• 100 Pennies > 15:07
• Final Thoughts > 19:52

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