Articles Referenced:

How Canadians Feel About Cross-Border Commerce
Solving Cross Border Returns

Show Notes:

• Barb explains that she runs a bed and breakfast 
• We talk about her first purchases online 
• We discuss what she likes and dislikes about online shopping 
• We go over what my mom thinks these terms mean (ROAS, Re-targeting, 3PL, and LTV) 
• My mom explains how she is being tracked and bombarded by ads 
• We talk about some of my stupid purchases as a kid
• My mom explains that she does not know how to unsubscribe and is inflating your email metrics