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In this episode of 'The Difference', join host Jay Werth, and guest, Tom Ralser, Convergent Nonprofit Solutions' Principal and Director of Asking Rights.

Tom Ralser has a three-decade career in fundraising. He’s consulted with and added value to numerous nonprofit organizations, and pioneered applying return on investment principles to nonprofit fundraising.

In this episode, Tom will give an overview of "asking rights" and how it focuses on the value outcomes that nonprofit organizations deliver to donors or investors, a term Convergent stresses in its communications.

For more information to assist you with your fundraising efforts, visit convergentnonprofit.com.