Join host Cindi Koetzle in this episode of Nine to Thrive HR as she interviews Mark Miller, a seasoned business leader and author, about his latest book, "Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage." Mark discusses the importance of culture in driving organizational performance and shares three key rules for leaders to follow: Aspire, Amplify, and Adapt. He emphasizes the crucial role HR professionals play in helping leaders focus on and build a thriving organizational culture. Mark provides insights into how HR can engage leaders, bridge the gap between leadership and frontline employees, and use listening mechanisms to align the culture with the organization's aspirations. Mark's practical advice and strategies offer valuable guidance for HR professionals looking to enhance their organization's culture and drive better performance.