From a desire to hunt serial killers to hunting toxic workplace cultures—Tia Smith's career pivot sounds impossible until you hear her story.

This 25-year HR veteran doesn't just talk about company culture; she architects human experiences that drive transformations.

With Times Square billboard moments and bestselling books under her belt, Tia exposes the brutal truth about why most culture initiatives fail spectacularly. Her framework for turning values into operational systems will make you question everything you thought you knew about employee engagement. Warning: This conversation might make you completely rethink your current workplace.

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