What does it really mean to assemble time—and represent a city like Detroit on a global stage?

In this episode, I break down my personal experience as a Shinola watch assembler. I share my feelings about seeing my hands in a worldwide Shinola commercial. It was amazing to see my work and my city featured. I spent long hours at the bench. There is pride in knowing these watches carry the spirit of Detroit across the globe. This conversation goes deeper than just watches.

We talk about:

This episode is for watch lovers, creators, and anyone who believes Detroit-built means something. Because when you assemble time in the D, you’re not just making watches—you’re telling a story the world gets to see.

Tap in and hear how Detroit time goes global.