Sign up to save your podcasts
Or
Share Assessing the Growth and Opportunity of Over-the-Top (OTT)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Assessing the Growth and Opportunity of Over-the-Top (OTT)
This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.
Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:
- What’s driving OTT’s growth?
- What are the challenges for OTT as it continues to grow?
- In 2024, will OTT be a significant player in Political spending, and can it complement TV OTA?
- How do local sellers and broadcasters compete in this space, especially with all the giants already in play?
View all episodes
By BIA Advisory Services
4.7
33 ratings
This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.
Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:
- What’s driving OTT’s growth?
- What are the challenges for OTT as it continues to grow?
- In 2024, will OTT be a significant player in Political spending, and can it complement TV OTA?
- How do local sellers and broadcasters compete in this space, especially with all the giants already in play?