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"Associate – Rainmaker or Not?"
Law firm owners, when you bring on an associate, you’ve got two options:
➡️ Rainmaker Associate – Someone who brings in business
➡️ Non-Rainmaker Associate – Someone who just does the work you give them
Here’s the breakdown:
🔹 Rainmaker Model
✅ Builds their own network
✅ Eventually brings in 6-7 figures on their own
❌ Requires training, time, and budget
❌ Might leave once they’ve built independence
🔹 Non-Rainmaker Model
✅ Easier to manage and control
✅ You keep ownership of all marketing
❌ You become the bottleneck
❌ If your leads dry up, so does their workload
Ask yourself:
If they’re a Rainmaker, give them visibility:
🎤 Speaking engagements
✍️ Personal newsletters
☕ Monthly 1:1s with potential clients
📲 Social media content with their voice
📈 Clear KPIs + marketing budget
If they’re Not, you better keep marketing to feed the both of you.
Because if they’re twiddling their thumbs—it’s on you, not them.
📌📌📌 Pinned Resources 📌📌📌
⚡2025 Lawyers Annual Planner. Check it out here
Want hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/
🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products
🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/
💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/
🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/
💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com
📧 For more information, feel free to email me at [email protected].
5
1010 ratings
"Associate – Rainmaker or Not?"
Law firm owners, when you bring on an associate, you’ve got two options:
➡️ Rainmaker Associate – Someone who brings in business
➡️ Non-Rainmaker Associate – Someone who just does the work you give them
Here’s the breakdown:
🔹 Rainmaker Model
✅ Builds their own network
✅ Eventually brings in 6-7 figures on their own
❌ Requires training, time, and budget
❌ Might leave once they’ve built independence
🔹 Non-Rainmaker Model
✅ Easier to manage and control
✅ You keep ownership of all marketing
❌ You become the bottleneck
❌ If your leads dry up, so does their workload
Ask yourself:
If they’re a Rainmaker, give them visibility:
🎤 Speaking engagements
✍️ Personal newsletters
☕ Monthly 1:1s with potential clients
📲 Social media content with their voice
📈 Clear KPIs + marketing budget
If they’re Not, you better keep marketing to feed the both of you.
Because if they’re twiddling their thumbs—it’s on you, not them.
📌📌📌 Pinned Resources 📌📌📌
⚡2025 Lawyers Annual Planner. Check it out here
Want hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/
🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products
🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/
💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/
🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/
💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com
📧 For more information, feel free to email me at [email protected].
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