In this episode, we talk to Christopher Williston, VI, CAE, president and CEO of the Independent Bankers Association of Texas, about innovating your association. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation that defines innovation, and includes how IBAT is innovating, what it takes for an organization - regardless of size - can innovate, and how to convince your leaders and staff that innovation is needed. He also talks about his career and life journey in the association space and what it was like working with his dad.