Data management platforms (DMPs) have soared in popularity over the last decade, as understanding and gaining value from data has become a big priority for modern companies. 

A DMP can collect, organise and store data from a mixture of sources and use that data to build everything from detailed customer profiles and ad campaigns to personalisation initiatives.

In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Ibrahim Surani, CEO at Astera, to discuss:

• How data management has evolved as a priority
• Common problems
• Unified data management platforms

Find out more about Astera’s unified, no-code data management platform here