In the episode, we welcome back Gary Rathbone, CEO & Founder of Sports News Africa & Africa XP . We have an in-depth discussion on the presentation Gary delivered at Africom 2018 and the current African sports media market. 

We Discuss: 

- What is Africom 

- The Cycle of Success 

- How the changes in the global sports media market is having in impact on the African market 

- LaLiga & Bundesliga case studies 

- Commercialisation via Digital Advertising 

- Internet Penetration and Social Media status' 

ASU Sports Business Event: https://www.eventbrite.co.uk/e/asu-presents-an-introduction-into-the-african-sports-market-registration-55450964327 

Sports News Africa: https://www.youtube.com/channel/UCseGp9VA7X5dpiSv2dqkDcQ