The Hard Part with Evan McCann

Aswinkumar Rajendiran from Maple

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Aswinkumar Rajendiran is the Co-Founder of Maple.


Maple is an all-in-one revenue management platform that streamlines sales-led and product-led billing workflows and tracks holistic revenue metrics as quickly as deals are signed without weeks of reconciliation.

Maple can be leveraged in no-code or low-code mode by enabling quick experimentation-ready basic, credits-based, usage-based or seat-based billing capabilities into your product with just a few lines of code.


Takeaways

  • Attending UWaterloo and working on side projects
  • Getting into YC and building his first company
  • Joining Rippling ($13.5B valuation) as the first employee
  • Learnings from Parker Conrad and the unique way Rippling builds product
  • The decision to move back to Canada and launch Maple
  • Why billing is such a problem and headache for companies
  • Billing processes have become increasingly complex in modern businesses
  • Working closely with early customers
  • Maple's product strategy and building a full stack solution for billing
  • Founder-led sales, how to do them well and for how long
  • Raising money
  • Building the right team - focusing on great engineers


    • Chapters

    00:00 From Side Projects to Founding a Startup

    05:56 Joining Rippling: The First Employee Experience

    12:13 Building Maple: Insights from Rippling

    18:12 Strategic Selling: Targeting the Right Customers

    24:09 The Importance of Founder-Led Sales

    30:00 Building the Right Team: Focus on Engineering

    35:51 Raising Money: Aligning Vision and Funding


    Keywords

    startups, entrepreneurship, Y Combinator, Rippling, Maple, billing solutions, founder journey, product development, go-to-market strategy, team building

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    The Hard Part with Evan McCannBy Evan McCann