We sat down with James Greenwood, Head of Residential Life and Communications at The London School of Economics and Political Science (LSE) , to talk about what really matters in student living.

Highlights:
• Fundamentals first — finishes, colour, and strong design foundations shape how a space feels.
• Home away from home — especially for international students, neurodiverse cohorts, and first-time movers.
• Natural light — essential for calm, healthy, uplifting spaces.
• Repurposed furniture — sustainable and makes spaces feel relaxed and layered.

We also explored the future of PBSA and why wellbeing-focused design must start at the very beginning.

Shoutout to Robeson House, LSE’s new accommodation halls, a great example of student-first, thoughtful design.

Thank you, James, for your insight, honesty, and passion the sector is stronger because of it.