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It's Lee and Gwilym's first full episode broadcasting from the world's biggest intellectual property event, the annual meeting of the International Trademark Association (INTA) in Atlanta, Georgia. What better guest to kick off this INTA series of episodes than David Muls, the Senior Director of the Madrid Registry - the primary international registry for trade marks - at the World Intellectual Property Organisation (WIPO). The discussion takes in the effectiveness of Madrid, how it differs from the Hague and Lisbon Systems...and which BBC act our co-hosts mostly resemble: Monty Python or Bill and Ben the Flowerpot Men. You decide!