We all face crossroad moments – in life and in our marketing careers. In this episode, we explore what it means to lead with intention when brands face moments of choice. How do emotions influence the way we react in these moments? Does an emotional reaction enhance our customer relationships? Jez Rose, renowned behaviorist and advisor to Fortune 100 companies, joins us to unpack whether marketers can really influence consumer emotions, or if their emotions drive us.

If you want to hear more from Jez, find him on his website, thatjezrose.com.