In this episode of The Company You Keep, Jack sits down with Alex Comyn, Brand Experience Principal at AND Digital, to trace a career that has spanned music, media, and digital transformation.

Alex grew up in London’s cultural melting pot, started his working life on Fleet Street, and found himself holding the Stone Roses long-awaited second album before anyone else. From there, his journey moved into the first wave of digital agencies, where he helped brands like Barclays, Toyota, and Audi reinvent how they connect with customers.

This is a conversation about risk, resilience, and relationships - from learning to say no at the right time, to betting on the internet when others thought it was a fad, to building the kinds of teams that can pitch (and win) some of the biggest accounts in the world.

Above all, Alex’s story is proof of the power of the company you keep: the colleagues, clients, and friends who shape your trajectory.

In this episode, you’ll hear about:

• Alex’s unconventional start in music and media – and how it shaped his view of trust and creativity

• Why growing up in a diverse community was the foundation for his career in strategy

• His leap from the music industry into digital, and the conviction that “this internet thing” would change the world

• The pivotal role mentors and colleagues played in his development

• Reinventing brands like Toyota and Barclays in the digital age

• Hard lessons from leadership, redundancy, and resilience

• Why culture and people always outweigh process and tech

Links & Mentions:

• The Company You Keep podcast: Follow on Spotify

• AND Digital: https://and.digital

• Alex Comyn on LinkedIn: https://www.linkedin.com/in/alex-comyn-369999/