Larry Chiagouris has been called “a branding guru" an “All-Star marketing strategist”, and “a consumer behavior expert” by the media. His opinions on modern marketing practice have appeared in hundreds of media outlets throughout the world, including the Today Show, Fox News, and The Wall Street Journal.  He is one of the few marketing executives who, over the course of a career, has held senior positions in advertising, public relations, and Internet marketing.

In this episode…

On this episode of our podcast, Discussions at the Round Table, Dr. Larry Chiagouris joins host Michelle Loux and shares his advice for new experts getting started in consumer behavior related cases. Larry details his experience in marketing, branding, and advertising, and how important structure and simplification is when providing a written or verbal opinion as an expert witness. He also explores the importance of avoiding assumptions as an expert and a detailed discovery process when bringing your expertise to a case.