One of the few Rio-based brands with a longer history, Wöllner was founded in 1983 when they started producing wallets made out of sails fabric. Today, although being particularly known for its backpacks, the menswear brand based in Rio de Janeiro incorporates a wide range of products, from casual- , to swim- and activewear, offering everything an active lifestyle requires. Together with CEO Giuliny Shauer we talked about the importance of knowing ones brand essence, what it means to get a brand back on the right path and about the numerous opportunities and challenges of the fashion industry's ever changing landscape.