In this episode of Andrew Talks, Andrew shares his personal journey through the Adobe Summit 2025 in London. From initial registration hiccups to keynote highlights and breakout brilliance, Andrew reflects on the venue, the content, and the unforgettable networking moments. He dives into Adobe’s push toward AI, the Premier League partnership, and questions the future of Adobe Analytics. With insights from Tesco’s new CEO and a nostalgic nod to former colleagues, this episode is a heartfelt and thought-provoking look at the evolving digital landscape.

Talking Points

• Adobe Summit’s return to London and venue impressions
• Registration error and Adobe’s quick resolution
• Keynote highlights: content demand, personalization, and AI
• Tesco CEO’s insights on customer expectations, AI, and company culture
• Adobe’s new tools: Content Analytics, LLM Optimizer, Journey Canvas, and Copilot integrations
• Breakout session with Jen: gamified learning and CJA innovations
• Reflections on Adobe Analytics’ stagnation and future relevance
• Networking moments with former colleagues from Sky, Investec, and Adobe
• Adobe’s partnership with the Premier League and fan personalization
• Nostalgia and emotional connection to the Adobe Summit experience