This episode of Andrew Talks explores the complexities and misconceptions surrounding Adobe Analytics Attribution IQ. Andrew shares his hands-on experience, highlights unexpected findings, and discusses the challenges of interpreting participation metrics and persistent variables. Listeners will gain a clearer understanding of how Attribution IQ actually works, why documentation can be confusing, and what to watch out for when analyzing marketing channels.

More details can be found out here:  https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/attribution/faq