In this special “Rockstar Opening Act” edition of Andrew Talks, Andrew shares the tips he submitted for the Adobe Summit 2026 edition of "RockStars".  In this presentation, Andrew shares the two most overlooked pillars of digital analytics excellence: data layer accuracy and Adobe Analytics data health validation.

Andrew breaks down why the data layer is the true source of truth, how schema validation prevents downstream chaos, and the practical steps teams can take to catch issues before they hit production.

Andrew also reveals how he uses tools, dashboards, trend analysis, and hourly alerts to detect anomalies within minutes, not days.

Packed with real-world examples, governance insights, and scalable QA techniques, this episode will help you ensure your data works for you!