Our guest is Timothy A. Minor, Vice President for University Advancement at The University of North Carolina System and today's trend line includes:

• The "Why" behind his passion for higher education,
• The UNC System Advancement office
• and challenges presented by COVID-19.

Here’s a quick listening guide:
at 2:08 A career in advancement "is all about the WHY."
at 3:33 Advice for newcomers to the field, "Your greater is coming!"
at 5:37 Campus Advancement vs System Advancement
at 10:02 Navigating the political landscape of working with Board of Governors and General Assembly
at 14:01 Return on Investment on advancement spending 7:1, 12:1, 16:1
at 15:55 COVID-19 and The UNC approach
at 18:00 Impact on campaigns in North Carolina
at 18:55 COVID Creativity - Shout out to Nancy Bird (Penn State)
at 20:26 Social equity through education and systemic racism conversations 
at 22:26 "at least for me, and I'm African-American, having these conversations and seeing the news every day on what's happening in America has brought out a little PTSD in me and some of the things that I have suppressed just to go about my day-to-day have started to leak out in other ways."
at 23:41 The final word on the state of the profession.