The duo behind Stockholm-based tailoring Brand, Atelier Saman Amel, are two of the most down-to-earth individuals in menswear. Dag Granath and Saman Amel met as toddlers, and have been friends (and latterly business partners) ever since.

Atelier Saman Amel is now nine-years-old, and during that time the pair have worked tirelessly to create a dynamic menswear brand with clothes that are neither formal, nor casual, but for those ‘in-between’ moments in a man’s life. They create clothes that make flawless use of texture and a tonal colour palette, inspired by art, architecture and interior design. Building a brand has been a real adventure for this pair, and to have the chance to hear their story gave all of us at HandCut Radio real pleasure. We hope that you’ll enjoy this episode too.

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HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.
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Show Notes:

Atelier Saman Amel — Website | Instagram

[02:15] Thomas Sandell
[12:55] Interaction of Color by Josef Albers
[17:01] Highsnobiety
[17:03] Hypebeast
[17:10] Highsnobiety‘The New Luxury’ Whitepaper
[19:12] Maison Margiela
[19:13] Helmut Lang
[20:37] Atelier Saman Amel Knitwear
[22:14] Saman Amel RTW on Mr Porter
[37:15] Ralph Lauren Biography
[39:40] Paul Croughton (coming soon to HCR!)
[45:48] Phoebe Philo at Céline