Since 2017, Athena Art Finance has awarded $10,000 to the best booth in The Armory Show Presents, a section of the fair for emerging galleries. In this podcast recorded at the fair, Athena's Naomi Baigell and ARTnews Editor-in-Chief Sarah Douglas talk to Mariane Ibrahim, a gallerist and former winner of the prize, about what it takes to put on a winning art fair presentation. You'll learn here about all of the thinking, planning and strategy that goes into making an effective art fair booth.