Athletic brands aren't reserved for elite quarterbacks signing million-dollar deals - they're accessible to any athlete willing to do the work first. In this episode of BABES BALLS & BRANDS™, host Janet Moreira exposes this truth with Sam B Green, founder of AthleteCon and NIL strategist who proved non-revenue sport athletes can outperform Division I stars in brand partnerships.

Green identifies the critical mistake where athletes wait to become marketable before building brands when the actual sequence works in reverse. Her case study of a female discus thrower running a revival event with thousands of attendees demonstrates how defining your goal before chasing deals creates sustainable opportunities that last beyond athletic careers.

This episode explores breakthrough strategies for sports parents helping teen athletes start content creation without burning out. Janet and Sam discuss why ChatGPT serves as a practical first step for overwhelmed families, contract red flags where athletes get trapped in revenue sharing models, and how to convert one-off brand deals into longer-term relationships.

Essential insights for athletic scholarships strategy, building boards of directors through relationship trade-offs, and why the future belongs to athletes treating their brands as businesses from day one.

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Follow Sam Green:

Website: AthleteCon.io | LinkedIn: @SamBGreen | Instagram: @SamBGreen