Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.
TOPICS & TIMES:When / why did start thinking about starting Athletic? (2:17)Stigmas around not drinking (5:06)Stigmas around “N/A” beer (8:31)Why didn’t N/A beer take off sooner? (12:45)Parallels: N/A beer & the plant-based meat industry (28:17)Two For the Trails program (31:02) Hosted on Acast. See acast.com/privacy for more information.

Athletic Brewing Company founder, Bill Shufelt

The Blister Podcast from BLISTER is a series of wide-ranging conversations with professional athletes and influential figures about the great outdoors, mountain culture, outdoor-industry news, books, films, and more. Hosted on Acast. See acast.com/privacy for more information.

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So who was really behind the creation of BLISTER, how did the whole thing get started, and was it actually due to a misunderstanding over a couple of beers on the weekend of Independence Day, 2010? Today, Jonathan Ellsworth and Michael Clarke discuss all of the above, as well as giant tortoises, some keys to long-lasting friendships, and more. RELATED LINKS: Get Yourself Covered: BLISTER+ TOPICS & TIMES: Michael’s Role In Blister’s Existence (and Tortoises) (3:18) Michael’s Skiing Background (10:08) Jonathan’s Intro to Skiing (15:06) Forming Opinions on Skis (20:44) How Blister Started Reviewing Gear (25:46) Outsider’s Perspective on the Ski Industry (31:29) What’s Changed Since Blister Started? (38:12) What Would You Do Differently? (45:35) Longevity & Assessing Risk (52:48) Maintaining Long-Lasting Friendships (1:04:44) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED  GEAR:30 Bikes & Big Ideas Off The Couch Hosted on Acast. See acast.com/privacy for more information.

A Brief-ish History of Blister with Jonathan Ellsworth and Michael Clarke

Mountain Gazette owner, Mike Rogge, is back to discuss the ongoing feud I have with him; media coverage of the eclipse; two stories from the soon-to-be-released MG #201; what we’re reading and watching (including Bluey, Road House, and why Rogge often tells people to watch the movie, Cocktail with Tom Cruise), and more. RELATED LINKS: Get Yourself Covered: BLISTER+ TOPICS & TIMES: Our Ongoing Feud (3:34) Media Eclipse Coverage (11:17) Last Issue: #200 (15:24) Next Issue: #201 (25:26) Katie Burrell’s piece (27:11) Appalachian Trail piece (34:38) What We’re Reading & Watching (40:25) Blister Cinematic Tease (50:09) How to Get MG issue #201 (51:16) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED  GEAR:30 Bikes & Big Ideas Off The Couch Hosted on Acast. See acast.com/privacy for more information.

Mountain Gazette owner, Mike Rogge on Feuds, Media Coverage, Movies, & More

At our Blister Summit, Angel Collinson, Mallory Duncan, Elyse Saugstad, & Vasu Sojitra shared stories about their all-time favorite days in the mountains; their scariest experiences; times they were the most starstruck; what they wish they could tell their younger selves; and more. Watch on our YouTube Channel. RELATED LINKS: Blister Recommended Shop: Sturtevants Get Yourself Covered: BLISTER+ Watch on our YouTube Channel TOPICS & TIMES: How’d You Get into Skiing? (3:31) All-Time Favorite Day or Trip? (10:24) Scariest Experience? (24:26) Most Starstruck Moment? (36:41) Advice For Your Younger Selves? (47:06) Different Forms of Inspiration? (50:32) *Why* Do You Do What You’re Doing? (53:03) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED  GEAR:30 Bikes & Big Ideas Off The Couch Hosted on Acast. See acast.com/privacy for more information.

Angel Collinson, Mallory Duncan, Elyse Saugstad, & Vasu Sojitra: Stories from the Field

Cody and Jonathan discuss the end of The Fifty; the Crankworx riders’ strike; JHMR’s parking lot controversy; the all-drugs-are-legal Olympic Games; the ‘Road House’ remake; & more. RELATED LINKS: Blister Recommended Shop: vpg.no Get Covered: BLISTER+ TOPICS & TIMES: Catching Up, Cody’s Next 3 Months (0:00) The End of The Fifty? (7:35) Crankworx Canceled / Riders’ Strike (16:22) JHMR “Parking Hack” (41:26) The Enhanced Games (55:51) Ullr Sighting (1:10:18) What We’re Reading & Watching (1:23:33) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED  GEAR:30 Bikes & Big Ideas Off The Couch 
 Hosted on Acast. See acast.com/privacy for more information.

Reviewing the News w/ Cody Townsend (March 2024)

What should we do to most significantly and quickly improve the current climate situation? Should we all be pooping in buckets? At Blister Summit 2024, I had a conversation with Amie Engerbretson (Atomic); Dr. Len Necefer (Founder, NativesOutdoors & the Sonoran Avalanche Center); and Jake Black (Sr. Director of Programs, Protect Our Winters) to address this and a whole lot more. RELATED LINKS: Blister Recommended Shop: Lone Pine Gear Exchange BLISTER+ Membership: Learn More & Sign Up Videos: Blister YouTube Channel TOPICS & TIMES: Introductions (1:45) “Misplaced Guilt?” (4:01) The Actual Impact of “Perfect” Climate Advocates (14:02) Meaningful Things We Can Do (28:33) Q from Angel Collinson: Reducing Division? (41:05) Individual Behavior & Amie’s film, “The Hypocrite” (54:24) Hosted on Acast. See acast.com/privacy for more information.

Athletic Brewing Company founder, Bill Shufelt

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