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Atlanta Hawks, CMO Melissa Proctor — The Things We Can Be When We Grow Up
In this episode, we talk with the fantastic Melissa M. Proctor, CMO of the Atlanta Hawks. She kindly shared how she became the first ball girl in the NBA and what that experience taught her. We also talked about how candidates should market themselves and what tactic she would use today to look for a job. We also talked about building confidence and the best way to approach someone we want to network with. If you enjoyed the show, please leave us a five-star iTunes review.
"You can build confidence, but sometimes you just have to walk in fear. And the next step will find you, and you will be ok." - Melissa M. Proctor.
Melissa Proctor holds a BA in Communications from Wake Forest University and a MA in Design Studies Branding/Marketing from Central Saint Martins College of Art and Design in London, England. She is a leader, a brand builder, a creative, a best-selling author, and a proud mom.
She recently published her book "From Ball Girl to CMO," where she tells how she decided to be the first female NBA coach without ever playing the game and end up being the first ball girl in the NBA. Her book is an invitation to never give up on our dreams, and she introduces the concept of "guiding principles" to use as a filter and help us achieve our boldest aspirations.
Melissa was always creative; she once made a TV Guide of herself to get a position at Turner, which she got. She did such a fantastic job at marketing herself that the company wanted her to market their products. Melissa commented that it is astonishing the number of people asking for positions in marketing, and they don't know how to market themselves.
Tune in and listen to Melissa's inspiring story of how perseverance, talent, and consistency can change a career's course.
Resources:
- Book: Melissa M. Proctor - From Ball Girl to CMO
- Melissa M. Proctor Website
Connect with Melissa:
- Medium
Mentioned in this episode:
- Book: Mark Cuban - How to Win at the Sport of Business: If I Can Do It, You Can Do It
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By RedShirt ScholarsIn this episode, we talk with the fantastic Melissa M. Proctor, CMO of the Atlanta Hawks. She kindly shared how she became the first ball girl in the NBA and what that experience taught her. We also talked about how candidates should market themselves and what tactic she would use today to look for a job. We also talked about building confidence and the best way to approach someone we want to network with. If you enjoyed the show, please leave us a five-star iTunes review.
"You can build confidence, but sometimes you just have to walk in fear. And the next step will find you, and you will be ok." - Melissa M. Proctor.
Melissa Proctor holds a BA in Communications from Wake Forest University and a MA in Design Studies Branding/Marketing from Central Saint Martins College of Art and Design in London, England. She is a leader, a brand builder, a creative, a best-selling author, and a proud mom.
She recently published her book "From Ball Girl to CMO," where she tells how she decided to be the first female NBA coach without ever playing the game and end up being the first ball girl in the NBA. Her book is an invitation to never give up on our dreams, and she introduces the concept of "guiding principles" to use as a filter and help us achieve our boldest aspirations.
Melissa was always creative; she once made a TV Guide of herself to get a position at Turner, which she got. She did such a fantastic job at marketing herself that the company wanted her to market their products. Melissa commented that it is astonishing the number of people asking for positions in marketing, and they don't know how to market themselves.
Tune in and listen to Melissa's inspiring story of how perseverance, talent, and consistency can change a career's course.
Resources:
- Book: Melissa M. Proctor - From Ball Girl to CMO
- Melissa M. Proctor Website
Connect with Melissa:
- Medium
Mentioned in this episode:
- Book: Mark Cuban - How to Win at the Sport of Business: If I Can Do It, You Can Do It