The Atlanta Hawks’ Magic City Monday collaboration sparked conversation across the city and around the country.

In this episode of Tharon’s Take, Tharon Johnson sits down with Nick Love, Atlanta marketing strategist and the voice behind the Monday Morning Marketing Meeting on Fanbase with Isaac Hayes, to discuss the cultural and marketing impact of the partnership between the Atlanta Hawks and Magic City when the Atlanta Hawks play the Orlando Magic on Monday March 16th. 

Nick, who has been deeply rooted in Atlanta’s music and entertainment scene — from working alongside Young Jeezy during the early days of his career to witnessing the era when DJs helped break records at Magic City — shares his perspective on why the collaboration resonated so strongly with the city.

They also discuss Atlanta’s cultural influence, the intersection of sports and entertainment, and the national attention that followed comments from San Antonio Spurs player Luke Kornet and former Atlanta Hawks player Al Horford.

If you enjoy conversations at the intersection of politics, arts, culture, and leadership, make sure to like, subscribe, and follow Tharon’s Take so you never miss an episode.