A tuition-free charter school built by a mortgage company? Bet you haven’t heard of that before! Gina Spearman, market leader at Movement Mortgage, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the new Movement School in South Fulton County and what she expects from interest rates through the end of 2025.

Movement Mortgage is proud to offer tuition-free education through its nonprofit Movement Foundation. The first six schools opened near Movement Mortgage’s headquarters in Charlotte, North Carolina. Each Movement School presents quality education for elementary school students, particularly in underserved communities. Its seventh location recently opened in South Fulton and offers kindergarten, first and second grade classes for the first school year.

“I think our founder [Casey Crawford] and our Foundation continue to focus on education because that is the single best way to help someone overcome generational poverty.”

The Movement School, located in South Fulton, welcomed 300 students, or “scholars” as Spearman likes to address them, for its inaugural school year. Spearman says that one of her favorite aspects of working at Movement Mortgage is showing clients around the schools and demonstrating how doing business with Movement Mortgage impacts the lives of local children.

“When you do business with Movement Mortgage, and you refer us to your clients, you are making an impact too,” said Spearman. “Those profits are then going to the school, so it’s been exciting to share that with our customers and our partners.”

Why does the Movement School focus on elementary education? Spearman explains that its curriculum is focused on developing life skills and building character, alongside the reading, writing and mathematical understandings that students need to succeed in life. By investing in younger minds, the school makes a difference during some of the most formative years in a child’s life. Classrooms also feature college mascots to encourage students to aim high and look confidently toward higher education.

The Movement Schools in Charlotte have demonstrated remarkable success, often far surpassing the performance of traditional public schools in both test scores and overall outcomes. Their results have drawn the attention of parents and corporations and businesses across industries, eager to understand and replicate this model of excellence. Yet despite these achievements, charter schools typically receive only 60 to 70 cents for every dollar allocated to public schools. This funding gap limits their ability to expand programs, attract talent and serve more students who could benefit from their proven approach. Increasing financial support for charter schools is not just an investment in education, it is an investment in innovation, opportunity and the future success of underserved communities.

Spearman said, “If we’re able to produce these kinds of results with only 60 to 70 cents on the dollar, just think what we could do if we had more.”

In today’s market, interest rates remain highly unpredictable and more volatile than in recent decades. However, recent trends have offered a bit of optimism. After closing July at 6.75%, rates dropped by nearly a quarter of a point in August, signaling movement in the right direction. The broader outlook suggests a period of moderation and Spearman forecasts rates to ease into the low sixes by the end of 2025.

There is a major resurgence of first-time homebuyers in the market, which has inspired more downpayment assistance programs than ever before. Buyers can utilize statewide programs, such as the Georgia Dream Program, or discuss 100% FHA loans with their preferred lenders. Movement Mortgage has its own in-house FHA loan, known as Movement Boost, which includes first and second mortgages. It’s a great option for homebuyers who don’t qualify for city or state loans but need the flexibility of a 100% FHA loan.

Spearman said, “With people already struggling with affordability, the rates being higher and payments being higher than a lot of people are comfortable with, it can kind of soften the blow that they don’t need as much money out of pocket to purchase a home.”

Movement Mortgage offers a range of loans that suit all buyer types, including:

Tune into the full episode to learn more about The Movement School and Movement Mortgage’s approach to the current housing market. For more information about Movement Mortgage, visit https://movement.com/.

As a national lender, Movement Mortgage serves clients in all 50 states. It currently funds approximately $20 million in mortgage transaction each year, which ranks it in the top 10 retail lenders nationwide. CEO and Co-Founder, Casey Crawford, saw the need for a different kind of mortgage company and created Movement Mortgage to “exist to love and value people.” In addition to its day-to-day operations, Movement Mortgage places over half of its profits into the Movement Foundation, a nonprofit organization focused on giving back to the communities that Movement Mortgage serves.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Movement Mortgage: Empowering the Homebuyers of Today & Tomorrow appeared first on Atlanta Real Estate Forum.

It’s time to party! Jennifer Landers, community director at Cresswind Georgia at Twin Lakes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how Cresswind Georgia at Twin Lakes is celebrating its fifth anniversary with five special events through the end of this year.

“Our residents find any excuse for a good party, whether it’s something that’s planned through our lifestyle director or just a casual get-together,” said Landers. “They love to just have fun and enjoy each other’s company.”

In celebration of its fifth anniversary, Cresswind Georgia at Twin Lakes is hosting a series of events for the last five months of 2025. Special gatherings are planned every month, from August to December, highlighting the amenities and fellowship that residents love so much. Landers describes residents like “Fireball” because they are always ready for what’s next and eager to let loose.

The community also celebrated another milestone recently – it’s half sold! Landers confirms that 675 of its 1,300 active adult homes are claimed. This is no surprise since Cresswind Georgia at Twin Lakes was recently ranked as the top-selling active adult community in Georgia!

Residents enjoy an active, connected lifestyle at this community, from its dazzling amenities to its convenient location near grocery stores, recreation and retail. To encourage residents to engage, an onsite Lifestyle Director is available to help them discover their passions. Some recent events include the International Black Dress Day event, which included a fashion show and brunch, Not-So-Newlyweds and Crime & Wine, an exciting program that invited residents to dive into real cold cases. The community also hosted a School of Rock house band for a special, residents-only concert experience.

Cresswind Georgia at Twin Lakes offers more than 55 clubs, with activities ranging from weekly meetups to seasonal events. Popular choices include the Cooking Club, arts-focused groups like Kiln-ing It and Just Crafting Around, plus the Men’s Club and Veterans Club. Residents can also join Friends of the Monarch, which maintains a butterfly garden shaped like a blossoming tree, perfect for connecting with nature.

Pickleball is a huge part of the culture at this community, and after the expansion that is in process, residents will have access to 33 championship-level pickleball courts and four tennis courts, beginning this fall.

“The Cresswind Cup that was played this year, and our residents were so excited,” said Landers. “We had teams from the Carolinas, Georgia and Florida. There were nine teams in total and our residents dominated and won the Cup this year.”

Looking to explore active adult living and get involved from the start? Cresswind Georgia at Twin Lakes uniquely offers future residents a chance to enjoy the amenities and engage in clubs as soon as they close on their dream homes.

“That’s something we do for our residents so that, when they move in, they already have a sense of living here and having friends who are already residents.”

Cresswind Georgia at Twin Lakes is finishing up its seventh phase, which includes several lakefront homes and some with basements. Prospective buyers can discover available homes here.

Tune into the full episode to learn more about upcoming events at Cresswind Georgia at Twin Lakes and its stunning amenities. For more information about Cresswind Georgia at Twin Lakes, visit www.CresswindGeorgiaAtTwinLakes.com.

Located in Hoschton, Ga., Cresswind Georgia at Twin Lakes offers several hundred acres of preserved nature with walking trails and resort-style amenities, including two lakes, a clubhouse, indoor and outdoor pools, a large activity lawn and more. It also features 15 designer-decorated models open daily for in-person and online tours. To learn more about Cresswind Georgia, visit www.CresswindGeorgia.com.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Cresswind Georgia at Twin Lakes Celebrates Fifth Anniversary appeared first on Atlanta Real Estate Forum.

What does it take to build in today’s housing market? A lot of adaptability! Chris and Clif Poston, principals of Traton Homes, join Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss Traton Homes’ steady transition into the Florida housing market and Traton University, an internal training program recently opened to the public to share industry insights.

Chris Poston started Traton University with Traton Homes’ VP of Construction, Bob Hupp, as a method for training employees on emerging technology, trends and other topics related to residential construction. In March, the program launched publicly with a blog on insights from the Synovus Bank 2025 Economic Outlook Breakfast. His second installment covered residential development growth in Georgia and Florida, which together account for 40% of growth in the Southeast.

Clif Poston emphasizes that a neighborhood’s size plays a major role in its design and affordability. Traton first approaches a potential development from an economic viewpoint, asking “What product line is achievable here?” and “How many lots can reasonably fit here within that product line?” Geographical concerns are assessed next, followed by potential amenity offerings.

“It’s an economic trade-off and every deal is independent,” said Clif Poston. “We try to find that perfect blend and it takes a collaborative effort between different parts of the company to get that done.”

“The market itself seems to be such a growing place to be, and so we did some build-to-rent homes down there for one of our partners,” said Clif Poston. “It gave us a good jumping-off platform to get immersed in the subculture down there and meet everybody. We’ve closed on several new projects and have several more that we’re hoping to close on in the next six or eight months.”

Traton Homes just expanded its reach into Florida’s Panhandle with neighborhoods in Tallahassee and Panama City, Fla. Clif Poston describes building in Florida as a “total inverse” of Georgia due to its unique topography and weather conditions. In Florida, all homes must be built four feet above ground to account for groundwater.

What products are Traton Homes building in Florida? The builder’s active adult floor plans have been very successful, specifically the ranch-story homes with zero-step entry. It is also building townhomes and some luxury, higher-end homes. Traton is pleased to announce that Pearl Place in Blue Mountain Beach, Fla., will offer walkability to the beach and spacious floor plans. These homes will be pool standard with 12-foot ceilings on the first floor and five to six bedrooms on 2,000 to 3,000 square feet. Davis Landing in Panama City is another luxurious choice, featuring nine lots with deep-water dock access and 30 interior lots.

“We’re trying to be more reactive to what the buyers want and give them that next level of design,” said Clif Poston. “While we’re using a little bit of our Atlanta product, we are trying to make it design-driven enough to really fit the specific submarkets and what the buyers want down there.”

Chris Poston points out several differences between Traton’s active adult buyers and single-family home buyers and how it’s pivoting to accommodate both. He explains that lower-priced point homes are more competitive, while active adult buyers often pay in cash and can afford a more expensive product. Other elements that Traton considers for its single-family home target group include incentives to draw in first-time buyers, convenient locations and favorable school districts. Active adult buyers are often less concerned about location but instead prioritize amenities and community engagement.

Chris Poston said, “They want a nice house and want all the stuff in it, but at the end of the day, there is a price we pay making sure we’re putting all the features to attract them to those single-family houses.”

Chris Poston said, “There’s going to be a need for houses and lots, you just have to make sure you’re making good decisions for the long term, not just what’s hitting you right now.”

While population growth fuels the need for housing and interest rates fluctuate, Chris Poston encourages buyers to look at the bigger picture. Long-term interest rates are actually lower than the historical average right now. Traton Homes is also strategically building within under-supplied markets in Georgia and Florida in hopes of balancing the months of supply (MOS) equilibrium.

Despite fluctuating interest rates and a growing population driving the demand for housing, Chris Poston encourages homebuyers to focus on the long-term outlook. Currently, long-term interest rates are below the historical average. To help balance the market, Traton Homes is strategically building in under-supplied markets in Georgia and Florida.

Tune into the full episode to learn more about Traton University and where Traton Homes is building next. For more information about Traton Homes, visit www.TratonHomes.com.

Founded 54 years ago, family-owned Traton Homes is one of metro Atlanta’s most established and innovative homebuilding companies and is expanding its footprint along the Florida panhandle. The award-winning firm is known for combining traditional building practices with a passion for the latest systems and styles to create some of Greater Atlanta and the Florida panhandle’s most sought-after full-featured townhomes, single-family homes and active lifestyle communities. Traton blends beautifully crafted design with top-quality building materials to create homes and communities with enduring appeal, offering exceptional value.

Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners, including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations. For more information about Traton Homes, call 770-427-9064 or visit www.TratonHomes.com. The builder’s corporate office and design center are located at 720 Kennesaw Avenue in Marietta, Georgia.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot’s Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts.

The post Traton Homes: Education & Steady Expansion appeared first on Atlanta Real Estate Forum.

How can individuals “move the needle” on their careers and achieve higher performance at work? Farrell Middleton, president of The Bell Curve of Life, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how his new book, A Performer/A Environment, presents working professionals with the tools they need to make meaningful growth in the workplace.

In A Performer/A Environment, Middleton dives into the “bell curve” pattern that comprises working professionals. The upper category of workers makes up 20%, then 60% is in the middle and 20% are in the lower category. He looks at factors such as behavior, skills, performance and results to empower individuals in the middle 60% and lower 20% to make improvements in life that matter to them.

Middleton said, “These [changes] have to make a difference to them and those closest to them.”

Through The Bell Curve of Life and the book, Middleton offers a powerful framework for professionals to pinpoint and cultivate the most crucial aspects of their lives. His core mission is to empower individuals to reach the “top 20% of what matters most to them.”

“I think everybody has a skill set of some sort,” said Middleton. “They just need to find it.”

A Performer/A Environment draws on Middleton’s 36-year career in the building industry, and he reflects on several take-aways from his time in the industry, most notably the people he has met and his exposure to customer service.

“I’ve had the privilege of working closely with people of all educational levels, from high-level to master’s degrees in finance to people who never graduated from high school and everything in between,” said Middleton. “And every one of them, no matter their station, has stories of success and stories of failure, like we all do.”

In the homebuilding industry, customer service is the vital link between a builder and a homebuyer. According to Middleton, this connection is only as strong as a company’s internal communication. He argues that seamless and consistent internal communication is the key to effectively selling a product or service.

The homebuilding process involves a series of critical handoffs, and each one must be handled with deliberate communication and careful consideration. When these internal transitions are smooth, the customer experience is enhanced and the company’s reputation for reliability and quality is strengthened.

“We just don’t realize the impact that our performance has on other people,” said Middleton. “We can take a step back and everybody can say, ‘Hey, if what I’m doing right now is going to negatively impact somebody down the line, maybe I could do a little bit better?’”

Middleton says the number one issue he sees through his program is individuals not listening. No one has all of the answers, but communication and building relationships with coworkers and industry peers are great ways to learn new skills.

Middleton explains, “If someone becomes a better listener, they can automatically become a better leader.” They can do that tomorrow, without a doubt.”

In A Performer/A Environment, professionals access everything they need to elevate their performance, from individual skills such as attitude and communication to the higher-level skills needed in management positions. When leaders adopt better skills, it trickles down to their associates as well. A healthy work environment, built on respect and strong communication, is also key to success. With improvements in these categories, a worker in the middle range can move to the upper, high-achieving tier with time and dedication.

Middleton identifies three major characteristics of a “good” leader:

“Don’t be scared of smart people,” said Middleton. “Get them on your team as fast as you can and let them perform. Both of your lives will be better for whatever period of time you’re together.”

Tune into the full episode to discover how to unlock your full potential in the workplace. For more information about The Bell Curve of Life, visit www.TheBellCurveofLife.com. A Performer/A Environment is available to buy on Amazon and at Barnes & Noble.

Since founding The Bell Curve of Life in 2022, Farrell Middleton has been on a mission to ignite positive change in both individuals and organizations. His unique program aims to help people become top-tier, “A-level” performers while simultaneously guiding leaders in creating environments where that excellence can thrive. Through one-on-one sessions, group workshops, company presentations and public speaking, Middleton has already connected with hundreds of people, helping them unlock their full potential. Middleton is currently booking keynotes and workplace sessions. Book a class for your business here.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post A Performer/A Environment: Moving the Needle in Today’s Workplace appeared first on Atlanta Real Estate Forum.

What does the Atlanta housing market have in common with Back to the Future, The Hangover and The Hunger Games? Todd Emerson, general manager at Harry Norman, REALTORS®, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how the market is returning to fundamentals, paying for the disruption of the COVID-19 pandemic and pushing homebuyers into a “feast or famine” outlook on for-sale inventory.

The COVID-19 pandemic left its mark on the real estate industry, creating new challenges for home builders, Realtors and homebuyers to navigate. During the pandemic, Realtors found creative ways to keep business moving, from masks and cleaning protocols to virtual tours. Now, Emerson says that higher mortgage rates are making it challenging to move inventory.

Emerson explains, “Home values have increased by 50% since 2019 and, when you combine with the increase in the mortgage rates, it can be challenging for a lot of buyers, especially first-time homebuyers who require more time to save up their down payment.”

Homes are not one-size-fits-all, so housing data is most meaningful when divided into three distinct sectors: single-family homes, condos and townhomes.

Fluctuating mortgage rates have impacted home sales, but what other factors should buyers keep in mind? The effect of recent tariffs remains to be seen, while employment trends and changes in job market conditions, personal consumption expenditures (PCEs) and stock market changes also dictate federal rates.

When is the best time to buy your dream home? Emerson assures buyers that “the right time to buy is when you’re ready to buy.” Attempting to time a home purchase with market changes is almost impossible. For home shoppers concerned about mortgage rates dropping, he reminds them that refinancing and rate buydowns are options.

“When interest rates get closer to 6%, which we know will happen over time, it’s going to bring 400,000 to 500,000 more buyers into the market,” said Emerson. “That means more opportunity for you competing against somebody for that house and multiple offers.”

Walkability is still a huge draw for Atlanta homebuyers. They crave locations that encourage a live-work-play mentality, such as West Midtown or closer to Alpharetta. Buyers want the convenience of restaurants, shopping and recreation within walking distance of their homes. Other trends include abundant outdoor living and larger, accessible floor plans that accommodate multigenerational living.

Emerson emphasizes that consistent communication is how Harry Norman, REALTORS® stays ahead in an ever-changing housing market. The brokerage invests in weekly check-ins with agents to discuss best practices and emerging trends, as well as an annual leadership retreat to prepare for the following year.

Emerson said, “It’s all about transparency and building trust with clients.”

Georgia may be experiencing a temporary slowdown in new residents, but improved market conditions and a balanced inventory cycle will position the state to reclaim its appeal as a top relocation destination quickly. Emerson notes that the region’s thriving job market remains a powerful draw, consistently attracting new hires to the state.

Tune in to the full episode to discover what’s next for the Atlanta housing market. For more information about Harry Norman, REALTORS®, visit www.HarryNorman.com.

Harry Norman, REALTORS® is the oldest residential real estate and first woman-owned brokerage in Georgia. Celebrating 95 years in 2025, the brokerage puts a strong emphasis on service, integrity and community involvement and is known for its client-first, relationship-driven approach and vast local knowledge.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post Staying Patient & Adaptable with Atlanta’s Housing Market appeared first on Atlanta Real Estate Forum.

Van Hardimon, president of 3384 Residential, Inc. and Van Hardimon Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how infill development supports housing affordability in metro Atlanta.

3384 Residential delivers a comprehensive approach to residential construction across metro Atlanta, managing both for-profit and non-profit projects. From initial rezoning and land disturbance to entitlements, easements, vertical construction, dispositions and warranties, the company provides stakeholders and financial partners with a meticulously organized development schedule and consistent support.

Hardimon said, “Our development partners can focus on what they do best, which is bringing financing to a project.”

3384 Residential is currently building in three categories:

Hardimon describes attainable housing as being “within 10% of the assumed mortgage amount” in a particular area. These units are single-family homes, whether attached or detached,” in the “comfort zone” of prospective buyers. It’s a reminder to buyers that, if they can rent and feel comfortable in an area, they can afford to own a home there.

“With patience and professionalism, this [infill] approach will support housing affordability when the City of Atlanta aligns with our vision through rezoning and replant approvals.”

For 3384 Residential, infill housing development begins with communication. Hardimon emphasizes the need to inform neighbors, whether by knocking on doors or handing out detailed construction schedules. Offering opportunities for community members to profit from the process is another way to ensure a smooth transition, such as clean-up crews or temporary security positions.

“We’re going to be belly-to-belly with them from anywhere from six months to one year, so it’s very helpful for them to know what’s coming,” said Hardimon. “As long as we break the ice on the front end, then we have an open channel of dialog throughout the construction process.”

How does 3384 Residential keep costs down on infill housing projects? Land is one of the most significant costs in the development process. The lower the land price, the more flexibility builders have regarding timing, zoning, easements, entitlements, land disturbance permits and the final sales price.

“The only way that we can achieve this is the ‘fast alone, far, together’ mindset,” said Hardimon. “When everyone contributes to their areas of expertise, the project becomes highly cost effective, allowing for more flexibility and pricing, which makes homes more attainable.”

When designing a home, there are three non-negotiables: kitchens, bathrooms and outdoor spaces. If a buyer doesn’t love even one of those elements, they are unlikely to purchase the home. 3384 Residential maximizes its construction budget to support daily use and maximize those three core spaces. Single-family homes often feature fenced backyards that offer security and ample green space, while townhomes include elevated decks that encourage outdoor living.

Hardimon explains that 3384 Residential builds for the full spectrum of home shoppers, not just one “typical” profile. Its portfolio serves everyone from first-time homebuyers eager to own to active adults seeking a fresh start. The company also prioritizes locations with strong connections to local transportation, which is a significant draw for intown home shoppers.

Campbell Ten, one of 3384 Residential’s standout achievements, is a 10-unit townhome community completed last fall. Located conveniently off I-285 and Langford Parkway, these 1,600-square-foot homes were designed with modern living in mind, featuring three bedrooms, three-and-a-half bathrooms, rear decks, oversized kitchens and garages. Every home sold for $330,000 or less, underscoring the growing market desire for affordable infill housing, especially near public transit options like MARTA.

Tune in to the full episode to discover more about how 3384 Residential incorporates infill housing into the Atlanta market. For more information about 3384 Residential, visit www.3384Residential.com.

Van Hardimon is a builder and developer making a big impact with a focus on infill housing and attainable design. He is passionate about creating quality homes that fit seamlessly into existing neighborhoods, while tackling the challenges of affordability and zoning head-on. An architect by training and a builder by trade, he brings a unique perspective to shaping communities and making housing more attainable through his two companies, 3384 Residential and Van Hardimon Homes.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post Infill Housing: Fast Alone, Far Together appeared first on Atlanta Real Estate Forum.

The dream of owning a home is increasingly slipping out of reach for many, so what exactly makes housing “attainable” in today’s market? Jordon Tench, director of land acquisition and development at O’Dwyer Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss methods for introducing affordable options to the Atlanta housing market.

Tench describes attainable housing as “housing that a large portion of people can afford and not spend more than 30% of their income on the payments.” For some homebuyers, that amount is significantly higher than what others can afford, so it’s key for builders to consider the broader buyer population. O’Dwyer Homes engages in discussions with local jurisdictions to find pockets where higher-density communities can be developed.

Tench said, “I think that a good metric I’ve heard is that every $1,000 you go up on a house, 100,000 more people cannot qualify for it.”

O’Dwyer Homes currently has two townhome communities in progress, one in the City of Atlanta and the other in Mableton, that sit within the affordable price range. With no square footage requirements, Tench explains that the intown community will offer a mix of floor plans that span 1,400 to 2,000 square feet. Similarly, 20% of the homes at the Mableton community will be under 1,800 square feet.

The Georgia Public Policy Foundation recently identified that almost 30% of the final house price is due to extra regulations, which amounts to nearly $100,000 for a new construction home. While energy efficiency has improved significantly, saving homebuyers thousands of dollars upfront, other “impact fees” cause them to spend money on unnecessary elements, such as exterior brickwork.

“That [exterior brick] adds probably $15,000 to $20,000 per house and doesn’t look good,” said Tench. “It doesn’t allow for variety and those homeowners were kind of stuck with that $20,000 or $30,000 item, where they would have rather spent that money somewhere else.”

Tench points out that increasing density has the potential to lower home prices. If a house is built for $200 per square foot, then a 1,000-square-foot home would be $200,000.

“When you look at the land, the land itself continues to be more expensive and development costs have almost doubled over the last five years,” said Tench. “So, where you could develop a lot at $50,000, now you’re at $100,000 as a starting point. A lot of that comes down to inability to get density.”

Another factor that impacts attainable housing is the lengthy timeline from a builder’s letter of intent to actively selling out of a community. As interest rates fluctuate and buyers hesitate, it’s difficult for builders to navigate the ups and downs.

In his role on the Greater Atlanta Home Builders Association’s (GAHBA) Government Affairs Committee, Tench gets a front-row seat on how these regulations affect the housing market. He uses his day-to-day experience in land acquisition for O’Dwyer to paint a clearer picture for local legislators and advocate for homebuyers. The committee is confronting impact fees and permitting timelines head-on to support the goals of builders and homebuyers in metro Atlanta.

Tune in to the full episode to discover more about how smaller homes soothe the affordable housing crisis in Atlanta. For more information about O’Dwyer Homes, visit www.ODwyerHomes.com.

Since 1992, O’Dwyer Homes has delivered quality and value to more than 2,000 happy homeowners in its new semi-custom homes and townhomes. The builder is local and family-owned, focusing on quality construction, energy efficiency and customer satisfaction to help keep its Energy Certified new homes affordable and valuable for years to come.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post O’Dwyer Homes: Making Your Home Purchase Attainable appeared first on Atlanta Real Estate Forum.

Sometimes bigger isn’t always better, especially when it comes to buying your first home! As home builders continue to go big across metro Atlanta, many home shoppers feel overwhelmed by the larger homes and rising prices. Jim Cheeks, president of Fortas Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how Fortas Homes is navigating the affordable housing crisis by “going back to what was” and building smaller homes priced under $300,000.

Cheeks believes that building smaller homes in denser communities is the secret to affordable housing. The “American dream” idea of a three-bedroom, two-and-a-half-bathroom home suits some homebuyers but remains unaffordable for others.

Cheeks said, “By prioritizing compact, well-designed homes, we’re creating real opportunities for home ownership in neighborhoods where prices might otherwise be out of reach.”

What does that look like for Atlanta homebuyers? One of Fortas Homes’ most recent developments features 320-square-foot homes with second-level lofts. With this design, the builder fits four units on a single lot in Atlanta, offering cozy residences that young homebuyers looking for a starter home or older individuals seeking a fresh start after major life changes.

This year, Cheeks says that Fortas Homes plans to build 104 accessory dwelling units (ADUs), which offer additional living space outside of the primary home. Some homeowners rent out their ADUs, while others utilize the extra space for multigenerational living. Fortas Homes operates as a fee builder for nonprofits, while also building spec homes in the build-to-rent (BTR) sector. Due to local legislation, it can only increase unit counts in communities if they’re BTR products. He explains that, by working with the local code and building regulations, Fortas Homes delivers a variety of housing typologies to different neighborhoods.

“If the city changes the zoning and allows for ADUs or guest houses to be sold in the future, then we’re going to be well-positioned to sell those houses,” said Cheeks. “Even if we sell them at market rates, they’re still going to be more affordable than whatever the market rate is in that particular neighborhood.”

Cheeks credits Atlanta Neighborhood Development Partnership, Inc., with growing the Fortas Homes portfolio. Known for its success in multifamily housing, the organization approached Cheeks about its venture into the single-family home sector.

One of the partnership’s first projects, a 12-foot-wide-by-36-foot-long home, attracted the attention of then-Commissioner of Housing, Terri Lee, during development. At its completion, Lee requested that the Mayor’s Sub-Cabinet for affordable housing meet in the home, including representatives from the Atlanta Beltline, city officials and other important figures.

Cheeks said, “Land cost has really gone up, so that’s why we’ve now focused as much as possible on how to get the maximum amount of density on a single lot.”

Cheeks describes how small changes, such as an entrance on the side of the home, maximize space in smaller homes. That one change provides four access points from one hallway, including the main entrance, foyer, landing for the stairs and an entrance to the powder room. Another unique aspect of these homes is closet design. Fortas Homes places closets over stairwells to meet head height code requirements and add an additional 20 square feet for homeowners.

Tune in to the full episode to discover more about how smaller homes soothe the affordable housing crisis in Atlanta. For more information about Fortas Homes, visit www.Fortas.Homes.

Based in Atlanta, Fortas Homes is a premier homebuilder and developer known for its high-quality single-family, detached and attached homes in the city. With a deep understanding of homebuyer’s desires, Fortas has focused on developing infill homes and small developments in neighborhoods close to downtown Atlanta, including Summerhill, Mechanicsville, Peoplestown, Pittsburgh, Glenwood Park and Grant Park.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post Fortas Homes: Going Back to What Was appeared first on Atlanta Real Estate Forum.

Discover luxury living in the heart of North Fulton at Claxton, a new, custom home community in Milton. Perfect for growing families and empty nesters looking to settle down closer to suburban amenities, this community offers timeless design with modern details. Gabe Chatham, vice president of Chatham Neighborhoods, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss his family’s homebuilding legacy and how Claxton displays Chatham Neighborhoods’ commitment to livable communities in strategic locations.

Chatham explains that some buyers are looking for a convenient, downtown atmosphere, especially in “ex-urban” areas such as Alpharetta. The desire to live close to retail, dining and amenities overshadows the need for larger residences, while “lock-and-leave” culture attracts buyers seeking low-maintenance living.

On the other hand, family is very important to Milton residents, which prompts them to choose spacious homes near top-rated schools. There is demand for larger garages to keep cars off the street, as well as golf cart bays. Chatham explains that pool permits also increased after the COVID-19 pandemic, as families spent more time at home.

Luxury homes come with a higher price point, and with Chatham Neighborhoods, those homes come with higher quality building materials as well.

Claxton, a new home community by Chatham Neighborhoods, opened this year’s Parade of Homes with a ribbon cutting ceremony. The annual Parade of Homes is presented by the Greater Atlanta Home Builders Association and showcases homes by lots of builders across metro Atlanta.

Chatham said, “It was a great way to kick off the parade and give it some opening publicity, as well as promote a terrific neighborhood and a really great product.”

Located just minutes from Bell Memorial Park and Windward Parkway, Claxton features 10 luxury custom homes within a prime Milton zip code. Homes are nestled on one-acre-plus lots and include luxury finishes, expansive floor plans and coveted upgrades such as extended garages and additional space for pools. Four homes are already underway, and three await permits. Claxton homebuilder, Ken Warlick with Vertical Luxury is the mastermind behind Claxton’s unique customization approach. When design choices feel overwhelming for homebuyers, Vertical Luxury offers a cohesive plan that helps them stay focused and on budget.

“It’s master planned as a neighborhood, but there are opportunities to do some customization and there’s some additions,” said Chatham. “It’s a fantastic plan and design to begin with, and if people want to make adjustments, they can.”

Multigenerational living is a focus. With a prominent “empty nester” buyer demographic, Chatham Neighborhoods prioritizes at least one bedroom on the main level, whether it is in addition to the owner’s suite or a stand-alone unit. Some homes include larger basements that buyers can transform into in-law suites or other living spaces of their choosing.

Chatham said, “We’re trying to add access points where there’s a little bit of self-sufficiency and you could live under the same roof but not feel like you’re in each other’s space day to day.”

Tune in to the full episode to discover more about Chatham Neighborhoods, Claxton andother North Fulton projects. For more information about Chatham Neighborhoods, visit www.TheChathamCompany.com.

For over 75 years, Chatham Neighborhoods has been shaping North Atlanta’s residential landscape. Owner Gabe Chatham is passionate about creating beautiful, livable communities that balance timeless design with the way people want to live today. In addition to Claxton, Chatham Neighborhoods has several new home communities in North Fulton County, including Blakely Manor and Little River Estates in Milton and Baxley in Alpharetta.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post Luxury Living Awaits at Claxton in Milton appeared first on Atlanta Real Estate Forum.

“City Life, Creeping Gentrification and Flesh-eating Snakes:” now that’s a gripping tagline! Josh Green, editor of Urbanize Atlanta, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss his new novel, “Goodbye, Sweetberry Park,” which explores gentrification and urban development through the eyes of the fictional journalist, Archie “God” Johnson.

Green grew up in the Rust Belt and describes it as the “polar opposite of the growing Sun Belt population explosion.” As he began to explore the country, he was fascinated by the vibrance and quick growth of Atlanta and many Florida cities.

Now the editor of Urbanize Atlanta, Green taps into his passion for urban development every day, providing readers with detailed perspectives on all things Atlanta. Urbanize Atlanta celebrates its fourth anniversary this year.

Green said, “You get on the ground with a camera and just really explore the curiosities about what’s happening and how it all links together.”

Following the success of his short story collection, “Dirtyville Rhapsodies” and first novel, “Secrets of Ash,” Green released a new novel, “Goodbye, Sweetberry Park,” earlier this year. The novel chronicles the joys and struggles of a fictional veteran journalist covering a chaotic summer in Atlanta.

“It’s kind of an amalgamation of a lot of different, fun, beautiful, lovely, troubled, historic intown Atlanta places ranging from West End to Cabbagetown,” said Green. “There’s Grant Park mixed in, the fictional Zoo and then where I’m living now, Kirkwood and some Oakhurst.”

“Goodbye Sweetberry Park” offers a more personal perspective of gentrification in Atlanta neighborhoods. Green says he draws from his experiences as an Atlanta reporter, so this novel serves as his “street-level” perspective on the topic. One of Green’s early influences for the novel was an Atlanta Magazine article he wrote, “The Gentrifier.” He detailed his experience in buying a larger intown home for his family and becoming a “gentrifier” in the process. The article went on to win an Atlanta Press Association Award and sparked major conversations about modernization in the city.

Green states that the neighborhood transformation that has stuck with him is the Atlanta Beltline. The trails offer alternative transportation, while restaurants and recreation are big influences for tourism to the city. As Atlanta grows and develops, the Beltline is an asset to connect residents to work, home and attractions.

Transit-oriented development is one way that Green sees Atlanta adding affordable housing. Neighborhoods such as Candler Park are already one step ahead, converting unused MARTA parking lots into brilliant housing complexes and retail centers. With convenient proximity to local MARTA stations and rapid bus routes, residents can take transportation out of their monthly budgets, which makes housing more attainable in the long run.

Tune in to the full episode to discover more about Atlanta gentrification and Green’s experiences as an Atlanta journalist. Order your copy of “Goodbye, Sweetberry Park” on Amazon or at JoshRGreen.com.

Josh Green is the editor of Urbanize Atlanta, a popular news site known for its colorful, up-close coverage of Atlanta. In March 2025, he released his second book, “Goodbye, Sweetberry Park,” a brand-new story behind “Secrets of Ash,” the first installation in his Peach-State trilogy. “Dirtyville Rhapsodies,” his published book of short stories, was highly acclaimed from the start, named “Best Book for the Beach” by Men’s Health and in Atlanta Magazine’s “Top 10 Books of 2013.” “Goodbye, Sweetberry Park” also won the New York Book Festival for 2025.

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

The post Goodbye Sweetberry Park: Josh Green’s New Atlanta Tale appeared first on Atlanta Real Estate Forum.