In this episode of Tharon’s Take, Tharon speaks with William Pate, President of the Atlanta Convention & Visitors Bureau, about Atlanta’s growing reputation as a global destination for major events, tourism, and business.

Pate shares why Atlanta continues to attract world-class events such as the FIFA World Cup, Super Bowl, and Final Four, and what makes the city uniquely positioned to host visitors from around the world. From infrastructure and hotel capacity to transportation access and convention space, he explains the logistics that make Atlanta competitive on the global stage.

The conversation also highlights what truly sets Atlanta apart — its people and the culture of hospitality that defines the city.

This episode offers an inside look at how Atlanta is preparing for its next chapter as one of the world’s leading destinations for sports, tourism, and major events.